Who We Are
LibLab is an engineering company, by developers for developers. We want people who are passionate about building 0?1 growth marketing channels for a technical audience.
This role is crucial for driving the company's revenue growth through effective lead generation and marketing funnel optimization strategies. The ideal candidate is a strategic thinker with a knack for identifying opportunities, crafting compelling campaigns, and leveraging data to drive decision-making and improve ROI. As our founding marketing lead, you will pioneer the marketing motion, shape our culture, and supercharge our growth.
Role Overview
Were hiring the first Growth Marketing Manager to help scale the digital and email marketing efforts. In the growth marketing function, you will have the power to shape the earliest customer experience youll work cross-functionally to deliver a best-in-class customer acquisition strategy and help to build a unique growth playbook. You will be responsible for scaling some of our most important marketing channels, and we expect you to be comfortable forecasting campaign performance, optimizing conversion, and scaling channels for several ICPs.
Responsibilities
Develop and execute a comprehensive demand generation strategy to generate leads, accelerate the sales pipeline, and achieve sales targets.
Collaborate with product and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO, and events.
Produce compelling copy that resonates with our audience and effectively communicates the value of our product.
Manage and optimize marketing automation and lead nurturing processes through email, content, and social channels.
Design and implement A/B testing strategies to improve conversion rates across all channels.
Track and analyze campaign performance and marketing metrics to identify trends, insights, and opportunities for improvement.
Stay updated on industry trends and competitor activities to adapt and optimize demand generation strategies.
Manage the marketing budget allocated for demand generation activities, ensuring maximum ROI.
Qualifications
2+ years of experience in demand generation or digital marketing in a B2B SaaS environment.
Experience in marketing a SaaS product to a technical/developer audience (ideally software engineers)
Proven track record of creating and executing successful demand-generation campaigns.
Strong analytical skills, with the ability to translate data into actionable insights.
Experience running ad campaigns on platforms like Google, Facebook and/or Reddit.
Experience with marketing automation tools (e.g., Mailchimp) and CRM systems (e.g., Salesforce).
Creative thinker with the ability to innovate and adapt in a fast-paced startup environment.
Passionate about startups and building 0?1.
Can thrive in ambiguous environments.
We need friendly staff to teach English online to kids. No experience needed. Everyone is welcome! The Job: - Teach English online to kids. - Use fun ways to help them learn. What You Get: - Work Hours: Set times, no surprises. - Pay: Steady students and stable...
...Director, Global Contracts & Customer Service Management Join to apply for the Director, Global Contracts & Customer Service Management role... ...internal and external customer requirements. This will be a remote role with preference for candidates located in...
...PHP is seeking a travel nurse RN Telemetry for a travel nursing job in Kalamazoo, Michigan. Job Description & Requirements ~ Specialty... ...patients are on a cardiac monitor. They are monitored in a remote telemetry room, but also closely monitored on the unit. About...
...Job Description Job Description Description: POSITION: Email Marketing Coordinator Location: Fort Lauderdale HQ Reports To: Director of Marketing Operations Department: Marketing Job Type: Full-Time FLSA Classification: Exempt Who We Are At...
Join to apply for the Fitness Consultant role at The Edge Fitness Clubs LLC1 month ago Be among the first 25 applicantsJoin to apply for the Fitness Consultant role at The Edge Fitness Clubs LLCGet AI-powered advice on this job and more exclusive features.Who We ARE...