Job Description
Junior Marketing Specialist, Mexican Market Join to apply for the Junior Marketing Specialist, Mexican Market role at Jobright.ai
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Job Summary:
Weee! is the largest and fastest-growing ethnic e-grocer in the United States, focusing on providing affordable access to ethnic food. They are seeking a Marketing Specialist to create and implement marketing initiatives targeting the Mexican community, collaborating with various teams to enhance user acquisition and community engagement.
Responsibilities:
- Identify target audiences, positioning and messaging to communicate value proposition of the platform across offline and online channels
- Enhance social media presence by cultivating owned media channel to drive awareness, create online communities and fuels lead generations by developing and executing impactful marketing campaigns
- Own paid media strategies to drive eCommerce new user acquisition, including managing online-to-offline initiatives and app acquisition campaigns
- Develop impactful and creative content – whether self produced, co-developed from other sources, or by leveraging AI tools
- Support execution of a comprehensive marketing plan aligned with the company’s goals and strategy identified by the Market leader
- Collaborate with stakeholders from teams like merchandising, product, design in creating brand awareness
- Track the weekly campaign performance to understand trends and identify opportunities, forecast channel performance to support the development of future marketing strategies
Qualifications:
Required:
- Bachelor’s Degree with 2+ years of work experience in marketing (social media marketing, lifecycle marketing, influencer marketing, campaign management, etc.)
- Fluent in English & Mexican Spanish with a strong understanding of native Mexican culture and food.
- Strong marketing fundamentals in terms of user journey/funnel, omni-channel campaign planning, as well as user acquisition
- Experience in designing and creating content and creatives to engage with the audience and align brand messaging across media channels (layouting, photo, and video editing)
- Experience leveraging AI tools for creative outputs such as research, text, imagery, and video.
- Experience optimizing digital marketing channels to achieve sales and acquisition metrics (e.g. cost per order/new customer)
- Demonstrable experience in marketing research, data analytics, and tools to assess performance – balancing creative execution and business results
- Cross-functional team player who is able to communicate their needs, while always putting the business first.
- Self-starting, scrappy and resourceful work ethic rooted in integrity.
- Well-organized and detail-oriented
Preferred:
• Work experience in B2C, eCommerce, CPG, and/or F&B preferred
Company:
Weee! is an online grocery delivery platform that offers hispanic and asian foods specialty products and everyday staples. Founded in 2015, the company is headquartered in Fremont, California, USA, with a team of 501-1000 employees. The company is currently Late Stage. Weee! has a track record of offering H1B sponsorships.
Seniority level Seniority level Entry level
Employment type Employment type Full-time
Job function Job function Marketing
Industries Software Development
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Inferred from the description for this job Medical insurance
Vision insurance
401(k)
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Job Tags
Full time, Work experience placement, H1b,