Job Description

Senior Marketing Specialist

UnityPoint Health - Waterloo, IA

Full-time, Monday-Friday daytime hours (Onsite work 4 days per week with the ability to work remotely 1 day per week)

Why UnityPoint Health?

At UnityPoint Health, you matter. We're proud to be recognized as a top 150 place to work in healthcare by Becker's Healthcare several years in a row for our commitment to our team members. Our competitive total rewards program offers benefits options that align with your needs and priorities, no matter what life stage you're in. Here are just a few:

• Expect paid time off, parental leave, 401K matching and an employee recognition program.
• Dental and health insurance, paid holidays, short and long-term disability and more. We even offer pet insurance for your four-legged family members.
• Early access to earned wages with daily pay, tuition reimbursement to help further your career and adoption assistance to help you grow your family.

With a collective goal to champion a culture of belonging where everyone feels valued and respected, we honor the ways people are unique and embrace what brings us together. And, we believe equipping you with support and development opportunities is a vital part of delivering an exceptional employment experience. Find a fulfilling career and make a difference with UnityPoint Health.

Responsibilities

Define comprehensive communications and marketing strategies that support UnityPoint Health's mission and vision. Provide leadership, consultation and expertise in one or more key functional areas of marketing, public relations and/or communications:

• Media relations
• Public relations
• Special events
• Marketing
• Internal communications

Provide assistance with and develop communication plans, evaluation methods and creative direction. Build effective relationships with the media and/or community contacts and internal stakeholders. Work with local departments on activities to achieve business and market goals. Contribute to the successful creation of marketing campaigns. Coordinate community special events, programs and seminars. Assist with projects that support communications and marketing efforts. Maintain regular and consistent attendance at work. Adhere to all UnityPoint Health personnel policies and procedures and safety guidelines. Behave in a manner consistent with all corporate compliance policies and procedures. Perform other duties as assigned.

Qualifications

Qualifications/Experience: Requires internship experience in a related field or experience in a similar field. Five or more years of experience in marketing or public relations preferred. Excellent verbal and written communication skills. Demonstrated creative ability with regard to shooting and/or writing, promotions, advertising along with strong editing skills. Knowledge of current trends and techniques in marketing, public relations, media relations, advertising and social media. Proficient in word processing, spreadsheet and presentation software, and Outlook. Skilled in managing multiple projects for delivery in a timely manner and within the fiscal budget. Requires highly developed communication skills to effectively work with all levels of management throughout the UnityPoint Health, its subsidiaries and affiliates. Excellent academic credentials with a track record of professional accomplishments, which demonstrate superior performance, leadership and vision. Possesses excellent written and verbal communications. Ability to work as a team member, creating and maintaining effective working relationships. Ability to understand and apply guidelines, policies and procedures. Education: Bachelor's degree required with emphasis in journalism, communication, public relations or marketing preferred. Other: Performs effectively under high stress of continual demands and deadlines. Ability to perform multiple concurrent tasks subject to frequent change. Ability to understand and deal effectively with problems and opportunities. Exercises sound judgment, seeking advice when appropriate. Ability to think, prepare and act objectively and analytically. Ability to interpret, analyze, evaluate and present data in an effective and understandable format. Ability to deal with people effectively and respond professionally in all situations. Works independently, takes initiative and possesses good organizational abilities. Strong commitment to providing excellent service to internal and external customers.

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