Job Description

Paid Search Campaign Manager

This role requires expertise in managing paid search efforts for a dealership group with over 25 locations, making multi-location paid search management an essential skill.

Key Responsibilities:

1. Paid Search Campaign Management:
• Develop, manage, and optimize PPC campaigns on Google Ads and Bing Ads.
• Conduct thorough keyword research and audience targeting to maximize ad performance.
• Monitor and adjust bids, budgets, and strategies to achieve KPIs.
2. Social Media Advertising:
• Strategize and execute ad campaigns on META/Facebook Ads Manager and TikTok Ads platforms.
• Create compelling ad creatives and copy in collaboration with the creative team.
• Analyze and report on the performance of social media ad campaigns.
3. Digital and OTT Advertising:
• Plan and implement campaigns on digital and OTT platforms to drive awareness and engagement.
• Leverage data to target audiences effectively and optimize video and display ad performance.
4. Retargeting and Geo-Fencing:
• Develop retargeting campaigns to re-engage potential customers and drive conversions.
• Implement geo-fencing strategies to target audiences based on precise geographic locations.
5. Data Analysis and Reporting:
• Track and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI.
• Generate regular performance reports and provide actionable insights for continuous improvement.
6. Budget Management:
• Allocate and manage budgets across multiple platforms to ensure cost-effectiveness.
• Forecast and recommend budget adjustments based on campaign performance.
7. Collaboration and Innovation:
• Work closely with the content, creative, and analytics teams to develop cohesive marketing strategies.
• Stay updated on industry trends, emerging platforms, and new advertising technologies.

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